When you shop our Grocery Department you'll be amazed at the choices of products from Africa, Central America, Mexico and other places, we have to offer. We have a great selection of both brand name and private label products, all available at our unbeatable low prices. We regularly visit other area stores, checking their prices, then lowering ours on select items if needed. We do this to ensure that at La Fiesta you'll find the best overall value. No games, no gimmicks, no savings card needed, just true, low everyday pricing.